What is Upstream Ag Insights?

Upstream Ag Insights is essential agribusiness news and analysis delivered weekly to your inbox.

Upstream is read by agribusiness executives, venture capitalists and agtech founders globally every week from organizations across the agriculture landscape including traditional ag players like Nutrien, BASF, Winfield United and Bayer Cropscience.

What does Upstream Ag Insights deliver?

Upstream Ag Insights provides unique perspective surrounding agribusiness news and events that empowers readers to become better thinkers, more effective leaders and deliver better results.

With topics ranging from agtech, to biologicals and seed, to fertilizer, crop protection, strategic analysis of agribusiness annual reports and other reports from around the industry, each week covers a range of topics relevant to agricultural professionals.

Unique perspectives are accomplished through the 3C’s.

The 3 C’s

Curation - As an agribusiness leader your time is valuable. The industry is vast and no publication covers all of the various topics pertinent to the ag industry: fertilizer, crop protection, technology, retail and agronomy just to name a few. Upstream Ag Insights curates the most relevant stories that you as a business leader need to be aware of from the world of agribusiness each week, specifically forward facing topics.

Contextualization - News stories are simply information. The value of a news story is in the insights you can derive from it. Upstream Ag Insights provides strategic frameworks and perspectives to help interpret, assess and analyze the current events and how they impact you, your team and your business.

Current Landscape - Having important news and analysis at your finger tips ensures you have your finger on the pulse of the agriculture industry. This includes background from non-traditional sources, like company annual reports and industry research reports. Being current is important, but all information has a “half life”, a deteriorating value; Upstream Ag Insights ensures the current information ties back to the bigger, long term picture so you can extract maximal value out of it.

What Subscribers Are Saying

Nick Horob, Founder and CEO of Harvest Profit
Colin Steen, CEO Legacy Seed Companies
Rob Saik, CEO AGvisorPRO, Author and Ag Industry Leader

Who Writes Upstream Ag Insights?

My name is Shane Thomas, an agribusiness professional from western Canada with global experience in a wide range of areas in agriculture including the business of ag retail, technical agronomy, sales, marketing, supply chain management, digital/agtech strategy, product strategy and agribusiness consulting.

Above all else I am insatiably curious and that has fueled my passion for agricultural science, technology and the business of agriculture. Drawing upon a diverse array of interests from psychology to economics, to business strategy and technology and beyond, you’ll see these interests come through in the writing and analysis, enabling me to provide unique and valuable insight each week.

Shane Thomas Contact

The Best of Upstream Ag Insights

I want you to be able to extract immediate value from reading.

Here are the 3 most popular editions:

May 10th, 2020 Upstream Ag Insights

Starting out with an overview of the FMC 2019 Annual report, Nutrien Q1 earnings analysis, systems vs. products thinking in agriculture, blockchain applications to agriculture and emerging sprayer technologies.

August 16th, 2020 Upstream Ag Insights

This is the most popular edition to date. This edition features an analysis of the TELUS agtech strategy, Nutrien Ag Solutions Q2 Report, Marketplace Dynamics in Ag Retail, Commoditization in ag, B2B vs. B2C vs B2F(armer) in agriculture, Expanding agricultural ecosystems addressable market, and the most recent venture round raises.

November 15th, 2020 Upstream Ag Insights

Covering the launch of the TELUS Ag initiative, to Bayer and Bosch joint venture, Mckinsey reporting on digital ROI in agriculture and synthetic biology’s impact on agriculture in the future this edition had the most shares ever of any edition.

Subscribe Today

Upstream Ag Insights is an essential e-mail subscription that can empower your career and your business each week. Subscribe today so you don’t miss an edition!