What is Upstream Ag Insights?

Upstream Ag Insights is essential agribusiness news and analysis delivered weekly to your inbox.

What does Upstream Ag Insights deliver?

Upstream Ag Insights provides unique perspective surrounding agribusiness that empowers readers to become better thinkers, more effective leaders and deliver better results.

This is accomplished through the 3C’s.

The 3 C’s

Curation - As an agribusiness leader your time is valuable. The industry is vast and no publication covers all of the various topics pertinent to the ag industry: fertilizer, crop protection, technology, retail and agronomy just to name a few. Upstream Ag Insights curates the most relevant stories that you as a business leader need to be aware of from the world of agribusiness each week.

Contextualization - News stories are simply information. The value of a news story is in the insights you can derive from it. Upstream Ag Insights provides strategic frameworks and perspectives to help interpret, assess and analyze the current events and how they impact you, your team and your business.

Current Landscape - Having important news and analysis at your finger tips ensures you have your finger on the pulse of the agriculture industry. This includes background from non-traditional sources, like company annual reports and industry research reports. Being current is important, but all information has a “half life”, a deteriorating value; Upstream Ag Insights ensures the current information ties back to the bigger, long term picture so you can extract maximal value out of it.

Who Writes Upstream Ag Insights?

My name is Shane Thomas, an agribusiness professional from western Canada with global experience in a wide range of areas in agriculture including the business of ag retail, technical agronomy, sales, marketing, supply chain management, digital/agtech strategy and product strategy.

Above all else I am insatiably curious and that has fueled my passion for agriculture and the business of agriculture. Drawing upon a diverse array of interests from psychology to economics, to business strategy and technology and beyond, you’ll see these dynamic interests come through in the writing and analysis, enabling me to provide unique and valuable insight each week.

Shane Thomas Contact

The best of Upstream Ag Insights

I want you to be able to extract immediate value from reading.

Here are the 3 most popular editions:

May 10th, 2020 Upstream Ag Insights

Starting out with an overview of the FMC 2019 Annual report, Nutrien Q1 earnings analysis, systems vs. products thinking in agriculture, blockchain applications to agriculture and emerging sprayer technologies.

March 8th, 2020 Upstream Ag Insights

This edition features analysis of the Nutrien 2019 Annual Report, specifically the Nutrien Ag Solutions (ag retail) strategy, a discussion on BASF outcome based pricing models, and global crop protection trends analysis.

April 19th, 2020 Upstream Ag Insights

In this edition you’ll find an analysis of Bayer Cropscience’s annual report including an overview of outcome based pricing, context around the “internet of things” (IoT) market in agriculture along with overviews of nitrogen stabilizers, sustainability and soil microbials.

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